Experience Matters...

When it comes to purchasing decisions, buyers seek social proof to influence their choices. 

Whether checking product reviews, filtering food delivery options by stars, or viewing what other buyers bought, most consumers lean on their peers’ decisions to shape their own. According to well-known marketer and influencer Neil Patel, over 70% of customers look at product reviews before making a purchase.

This dynamic is not restricted to the B2C environment, either. 

In the software industry, research analysts like Gartner and Forrester provide guidance, and G2 and Capterra provide reviews. Buyers pore through pages to compare products before engaging with brands directly.

Within legal, as within other sectors, buyers also conduct first-hand research to gain familiarity with firms and their practitioners. The ability of a firm to showcase relevant experience—and with immediacy—can mean the difference between your firm being selected or your competitor’s.

In many cases, buyers are looking at your practitioners’ experience handling matters that resemble their own, i.e., peers or competitor businesses of similar profiles or cases addressing similar issues. 

RubyLaw Experience is one solution to consider for managing experience content. Rather than relying on spreadsheets, the RubyLaw Experience module leverages best practices to give firms and knowledge specialists an organizational structure for managing experience content. More, and what it does uniquely, is it provides firms—even those using other solutions as their primary tool to manage experience content—with a way of displaying that content on the web.

Here’s one example from Benesch: Gregg Eisenberg, the firm’s Managing Partner and Executive Committee Member, has his experience displayed on his bio, as do other members of the firm.

Katie Martin, chair of Wilson Sonsini Goodrich & Rosati's board of directors and a partner in the firm's Palo Alto office, gives us another example. 

This content can be easily managed and modified, with RubyLaw Experience serving as your source of truth for experience content or pairing with another solution to provide the ability to display on the web.

Remember, when it comes to the burden of social proof: Having experience content on your lawyers' bios can mean the difference between a prospective buyer making an inquiry, or opting to look elsewhere.

With RubyLaw Experience, your firm can provide social proof, better engage prospects, and seamlessly integrate with back-end systems to be more competitive while maintaining a single source of truth.

If you’d like to learn more about RubyLaw Experience, or how your firm can display matters on lawyer bios, please contact your RubyLaw representative. You can also attend an upcoming session of RubyLaw Live, or schedule time for a 1:1 demo at LMA Annual next month.