Spotlight On RubyLaw: RubyLaw Connector

As we’ve seen over the past few years, including via the RubyLaw Legal Marketing Technology Study, integration is becoming increasingly important. The role of the legal marketer is evolving, becoming both more technical and more holistic. 

Law firm marketing departments don’t solely publish content penned by a single thought leader; they coordinate, draft, edit, and crowd-source content from multiple authors, enriching the content with data pulled in from back-end systems and then distributing it via multiple channels. 

These initiatives can involve connecting website technology to experience management and billing systems or CRM systems with email marketing systems…and a range of more extensive, involved, and complex interactions and interplays, all quarterbacked by legal marketers.

This is one of the reasons we have continued to enhance RubyLaw Connector, our REST-based API that comes off the shelf with all RubyLaw implementations. RubyLaw Connector’s primary features include dynamic, complete documentation with example API calls; a test harness to ensure the efficacy of intended system connections; and dedicated API logs for fast and efficient troubleshooting.

More recently, we’ve gone a step further by by making the GraphQL query language available. If the terminology is unfamiliar, GraphQL is a query language for APIs and a runtime for fulfilling those queries with existing data. In this way, users have access to a complete and (importantly) understandable description of the data in your API, enabling users to request precisely what they need and nothing more. 

The latest release of RubyLaw also includes functionality to streamline importing data from third-party sources, specifically to enable the import of media (e.g., images, videos, PDFs, etc.) via URLs directly and indirectly in rich text content. It also allows for more out-of-the-box integrations with third-party systems, a significant value-add for existing and future users to sync up with ancillary systems in their marketing technology stacks.

RubyLaw Live: Focus on ADA Accessibility (1/18/24)

RubyLaw Live returns this Thursday, January 18 at 4pm ET.

Our experts will focus on ADA Accessibility, a real game-changer amidst a shifting regulatory environment. We'll discuss the advantages of scanning at regular cadences, how long it takes, and what the process entails. 

This event is open to RubyLaw clients only.