Spotlight On RubyLaw: Legal Marketing Ecosystem Study — Coming Soon!

Survey season is coming, and the best part is that you don't have to worry about side effects like itchy, watery, red, or swollen eyes. (Well, maybe if you stare at your computer screen too long!)

What are we talking about?

For the third consecutive year, RubyLaw is partnering with the LMA to bring the Legal Marketing Technology Ecosystem Study to the legal marketing world. This comprehensive initiative focuses on the marketing and business development technology systems and tools law firms use, how legal marketers and business developers use them, what changes we see over time, and where gaps and opportunities exist within the ecosystem.

RubyLaw has conducted this initiative since 2019, and every year, we uncover new insights that shape the decisions law firms make about their marketing tech stacks. These insights also impact RubyLaw's product pipeline, influencing our choices on how to evolve RubyLaw further to keep our clients and users ahead of the competition.

Our efforts begin with a brief survey, which we'll launch later this spring. Those who complete the survey and provide their professional email get a custom version of their firm's tech stack. You can view a sample stack here.

Once the survey closes, we analyze our findings and release the annual legal marketing technology stack blueprint. You can view a copy of last year's here. 

Later in the year, we will present our insights in a webinar (or series of webinars).  You can view a replay of last year's here.

Finally, we share our study, which codifies all of our findings. You can view last year's study here.

All the while, our product team is synthesizing our findings and working to bring innovative features and functions to the RubyLaw Community.

We'll be launching the study soon, so please look out for it and participate when it comes. For all questions, complimentary legal marketing resources, and more, visit RubyLawStack.com.

RubyLaw Live: This Thursday, April 18, at 4pm ET

RubyLaw Live returns on Thursday, April 18, at 4pm ET. Our session will focus on RubyLaw Connector, our REST-based API that comes off the shelf with all implementations of RubyLaw. 

Between automating manual content entry, connecting back-end systems via integration, making bio updates, synching upcoming events, and trafficking data and content to and from your source of truth, RubyLaw Connector is a powerful tool that increases efficiency, eliminates lost time and reduces costs.

In this month's RubyLaw Live, our experts will showcase how to use the API to connect to external HR, CRM, and other back-end systems and link your team to everything.  

RubyLaw Live is complimentary to all RubyLaw clients.

Please join us, and feel free to submit a question when you sign up. You may also pose questions anonymously if you prefer!

This event is open to RubyLaw Clients only.