“RubyLaw delivered a tremendous end product, along with a fantastic service experience,” said Robin Devereux Gerard, chief marketing officer at Stradling. “The new website looks great, and we are thrilled.”

Stradling is a leading business law firm with over 100 lawyers operating in the western United States.

Founded in 1975 in Newport Beach, the firm’s impressive growth has taken it beyond California and into new geographies and areas of practice.

In keeping with its upward trajectory, Stradling needed to refresh its positioning and modernize the technologies powering its digital marketing strategy. Working first with the creative team, the firm repositioned, adopting a tagline of “Solutions at the Speed of Now” to reflect its vigor and forward momentum. It refreshed its identity with a dynamic palette and geometric motif. With the new brand platform launched, our team began earnestly implementing the RubyLaw technology platform. 



First, we assessed the firm’s existing infrastructure and designed a plan to ensure a seamless migration of content. From there, we configured RubyLaw to meet Stradling’s requirements, support our creative partner’s designs, and deliver the desired user experience for website visitors.

Built on RubyLaw Express, the implementation features eight-page types supported by best practices that combine efficiency and flexibility to deliver a superior visitor experience at a fraction of the effort required by unique, highly customized pages.

The website also has a robust Experience section powered by RubyLaw Experience and controlled by the Stradling marketing and business development teams. They can manage all of their matters in one place and decide which gets posted to the site. Visitors can then search for relevant matters that match their needs. These matters can be related throughout the site to various pages, including biographies and practices. 

  

After completing robust quality assurance testing, we successfully launched the new StradlingLaw.com, a testament to the firm’s commitment to progress and results. The finished website is exceptionally fast, and the search functionality is more robust and precise than ever.