The new Axinn, Veltrop & Harkrider ("Axinn") website introduces a sharpened message focused on the firm’s work within high-stakes antitrust, intellectual property, and litigation matters. The redesign emphasizes Axinn’s invested, incisive, inquisitive, and inclusive qualities while giving it a look that is consistent with the sophistication of its work for name-brand clients.

Powered by RubyLaw Express, the new website has back-end features and functionality that help the marketing team at this mid-size firm streamline their processes and work more collaboratively and efficiently. 

Axinn publishes extensive thought leadership in its three main focus areas. The firm's partnership with Passle (a platform that helps law firms create and distribute online content) enabled stakeholders to continue publishing timely insights effectively.​ Before the rebuild, this content was branded differently at a separate URL. RubyLaw fully integrated this content, which improved SEO, and displayed it within Axinn's robust Insights section along with the firm's other news and events information.

Leveraging the power of the RubyLaw Super Template, Axinn can easily create unique pages that showcase the firm’s exciting new branding. The Super Template’s modular design balances flexibility and constraint, adhering to the brand standards while allowing the team to experiment with different layouts to create dynamic, new content sections on the site. Elements like video and animated links bring visual interest to key pages, including About Us and Careers. 

The new site includes PDF generation, allowing front-end visitors to instantly prepare, print, and share PDFs. These can be used for internal purposes as well as for business development. The Axinn team also has access to RubyLaw Experience, enabling the marketing and business development teams to organize and manage matters promptly and appropriately.

Powered by RubyLaw Express, the Axinn website is well-positioned to support the firm's continued growth.