Archer & Greiner ("Archer") is a National Law Journal-ranked law firm with a strong presence in the Mid-Atlantic region, matched only by its commitment to delivering superior counsel to its clients.

In selecting RubyLaw, the firm underscored its commitment to client service by powering its technology stack with the leading technology platform in the legal sector. Having established itself as a full-service litigation and transactional firm, Archer sought to modernize its digital presence and accelerate its business development efforts with a RubyLaw-backed website CMS and RubyLaw Proposals.

With RubyLaw providing expert guidance on streamlining navigation and migrating from its existing system, the Archer team focused on best reflecting the firm's identity and reputation in the marketplace. RubyLaw, in turn, translated Archer's vision into a modern, easy-to-navigate, WCAG-compliant, mobile-responsive, and lightning-fast website.

One important feature is the RubyLaw Super Template, a modular template that allows Archer to seamlessly integrate elements like pull quotes and statistics into a page. The result is a unique page that highlights important information. In the case of Archer, the team has already deployed the RubyLaw Super Template to represent its Careers section.

Archer's Business Development team has access to RubyLaw Proposals, our cutting-edge proposal automation product, which enables them to select, bundle, and immediately output ready-to-submit proposal documents.  Further, the new ArcherLaw.com includes PDF generation, which allows front-end visitors to print and share PDFs instantly. These also can be used for internal purposes and business development.

ArcherLaw.com features a sticky navigation structure that dynamically changes color as a user scrolls. This speeds up a visitor's ability to find content more precisely while also adding gravitas to the viewing experience. The site also uses graphical icons that align with specific content topics, giving the marketing team a faster way to organize and represent important content on the front end.

Backed by RubyLaw, Archer is now ready to deliver superior counsel to clients and win more of them.