Akerman, a top U.S. law firm, is considered among the most forward-thinking in the industry. As a truly client-driven enterprise, the firm has achieved record growth by collaborating with clients to enhance its service offerings while developing new ways of working together to better navigate change, seize opportunities, and embrace business growth. 

This client-driven approach is reflected in the re-design of Akerman’s website, where a modern, user-friendly interface provides easy access to information with a focus on critical business issues across a range of sectors that align with the firm’s core practice strengths.

The firm enlisted RubyLaw, a leading Content Lifecycle Management (CLM) platform to power the new website with RubyLaw. With the technology decision made, RubyLaw discussed design requirements and proposed several potential design collaborators for the project; the firm selected one. 

Taking a highly collaborative approach, Akerman leaned on its technology and design partners to provide insight and strategic recommendations. For RubyLaw, this also meant developing a comprehensive set of wireframes that defined the website’s data requirements and formed the basis for the new website’s designs.

The creative team developed a tailored, classic look that is equally timeless and modern. Pages feature large images and carefully curated typography, while attorney profiles are focused and minimalistic—distinct in the legal space. This shift lets visitors concentrate on the firm’s key messages and narratives rather than dense personnel profiles and wordy prose. Realizing the vision to represent the firm as an advisor and thought leader, the site includes sections of rich media content with pull quotes and images, offering a user experience more like a sophisticated publication than a typical corporate website or blog. The site leverages RubyLaw’s Open Graph protocols to support a fully customizable social media experience and enhance this content-rich setting. Prominent utility navigation icons throughout the site enable easy, single-click sharing on primary social networks. 

Beyond the standard installation of RubyLaw, Akerman’s digital presence includes a binder feature and the ability to dynamically generate highly-styled PDFs from website content, as well as additional business development and client engagement features.