Within hours of the new presidential administration's inauguration, Akin launched its Executive Order Tracker, establishing a streamlined system for managing and disseminating crucial information about executive actions.

In just over a week, the firm received nearly 250,000 views from more than 73,000 clients and prospects, saw a significant draw from organic search, and received the #1 spot in results for “Trump EO Tracker” in BOTH Google and ChatGPT. This widespread recognition and engagement represented an important win for the firm, showcasing the combined expertise of its attorneys and the marketing and technology teams that made the tracker a reality.

Akin's foresight in preparing for the anticipated influx of executive orders proved invaluable. They were ready to act swiftly, recognizing clients' and prospects' immediate need for this information. Leveraging the RubyLaw Super Template, already integrated within their Content Management System (CMS), they designed and published the tracker page within hours of the inauguration. This rapid response generated significant interest, reflected in the immediate surge of page views on their website.

The RubyLaw Super Template is a modular page template that empowers RubyLaw users to display diverse content in a flexible, open format. This allowed Akin to design and create the tracker page internally to meet their precise specifications while maintaining consistent firm branding. Coupled with RubyLaw’s built-in blog management capabilities and sophisticated search engine, this allowed for a robust, feature-rich tracker built entirely by the firm’s marketing and communications team.

Rachel Haaland Watson, Director of Business Development, Client Development, and Campaigns at Akin Gump, says, “The RubyLaw SuperTemplate and Blog format were both powerful and flexible. They allowed us to take this from an idea on Thursday to launching on Tuesday evening. We were able to personalize the experience for our visitors by creating a simple view that included searching, filtering, and automated updates for our subscribers.”

The results speak for themselves. Legal media, including The American Lawyer and Law360, swiftly highlighted the tracker's importance and effectiveness.

By seamlessly integrating legal expertise with marketing savvy and the robust RubyLaw technology, Akin created a valuable resource for clients navigating the complexities of a new administration. Their proactive approach delivered immediate value and cemented the firm's position as a trusted advisor for the long term.